How to Match Hair Color and Texture When Buying Hair Extensions Online

Buying hair extensions online can save time, money, and provide access to a much wider range of colors and textures. But one challenge remains universal: How do you choose the perfect color and texture without seeing the hair in person?
A flawless blend is what makes extensions look natural — and achieving that blend is easier than you think when you know what to look for.

Matching the right color starts with understanding the color you already have.
✔ Identify your base color - Is it blonde, light brown, dark brown, black, or red?
Most extension brands offer shades within these families, but choosing the correct variation is crucial.
✔ Determine your undertone
Natural hair can have:

• Warm undertones — golden, honey, caramel
• Cool undertones — ash, beige, icy
• Neutral undertones — a balance of both

If your own hair leans warm, you need warm-toned extensions; pairing cool-toned extensions with warm natural hair will create visible contrast.
✔ Look at your hair in natural lighting
Indoor lighting can distort color. Stand near a window to see your true shade before choosing a match online.

When shopping for extensions online, always look at:

• product photos under different lighting,
• real customer photos,
• videos, if available.

✔ Why multiple photos matter
Every camera and every screen shows color differently. A range of visuals gives you the closest possible idea of the true shade.
✔ Tip
Many brands number their shades (e.g., 613, 2, 6A). Compare these numbers to shades you’ve used before if you’re familiar with hair color systems.

This is one of the most useful rules when buying extensions online.
Why?

• Lighter hair can always be toned darker.
• Dark hair cannot be lightened without bleaching (which is never recommended on extensions).

If you’re unsure between two colors, choose the lighter shade for easier custom blending.

Texture is just as important as color — and often even more noticeable.
A perfect color match will still look unnatural if the texture doesn’t blend.
Here’s how to match your natural texture with extensions:
✔ Straight Hair
Look for:

• Slavic hair
• European fine textures
• Natural straight virgin hair

Choose extensions labeled Natural Straight, not “Silky Straight,” unless your hair is naturally very smooth.
✔ Wavy Hair
Choose:

• Body wave
• Loose wave
• Natural wave

Avoid deep or defined waves if your hair isn't naturally curly.
✔ Curly or Coily Hair
Look for curl patterns similar to your own:

• 3A, 3B, 3C curls
• 4A, 4B, 4C textures

The closer the curl pattern, the easier the blend and the less daily styling required.

Most reputable hair extension companies offer free color-matching via photos.
✔ How to take the perfect matching photo:

• Stand in natural daylight
• Avoid direct sunlight or yellow artificial lighting
• Show your hair from the front, side, and back
• Do not use filters

Specialists can match your shade with 90–100% accuracy this way — much higher than guessing on your own.

With the right approach, you can confidently match both color and texture when purchasing hair extensions online.
Follow these steps, use natural lighting, rely on professional color matching when possible, and choose extensions that align with the texture you wear daily.
A well-matched set of extensions looks:

• natural,
• weightless,
• seamless,
• and virtually undetectable.

The perfect blend is absolutely achievable — even from an online purchase. At Nicehair our managers will shw you photos and videos under different sunbeans for the best color matching. Text us and get your dream hair!